Google is also dropping their $95 Prime-like annual membership fee, instead allowing shoppers to take advantage of discounted and free shipping offered by the retailers they are purchasing from. Additionally, all retailers opting into “Purchases on Google” will now be eligible for Google Express, giving shoppers access to an even greater selection of products and creating a bigger shopping destination. With the partnership, Walmart will add one million SKUs. On Wednesday, Google and Walmart announced that they are teaming up on Google Express, a site where shoppers can buy products from a combination of retailers in a single transaction. While free shipping is great, 31% of respondents pick Amazon because it is a “one stop shop.” Consumers know they can see almost every possible purchase option in one place, and they can narrow down the list of choices by scrolling through the product reviews (the second reason people choose Amazon over other retailers).īut there’s good news. Consumers pick Amazon because they have a better product selection

We surveyed 100 Amazon users and found three key insights for retailers.ġ. But why? If you think it’s as simple as a free shipping offer, you’re wrong. Today, 61% of Americans start their product searches on Amazon, making it the number one shopping destination. If you’re not first, you’re last. The old saying may sound harsh, but it’s especially true for retailers who are struggling to preserve their marketshare against Amazon.

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